Are you a YouTube publisher? Are you perhaps asking yourself “how do I promote my YouTube channel”? Well, you are not alone as many publishers on YouTube are usually faced with a daunting task of generating revenue from their YouTube channels. It doesn’t matter which niche your YouTube channel is focusing on, at the end of the day it is all about the buzz you generate with the videos on the YouTube channel. This is, however, easier said than done but we are here to give you some marvelous tips to get you up and running in no time.
Tips To Promote YouTube Channel
- Focus on SEO
SEO otherwise known as Search Engine Optimization is a very smart way to help search engine bots and algorithms discover your videos quite easily. In other words, you need a way to help the likes of Google and YouTube to index your video content but how exactly do you achieve this? It’s quite simple, you need to inculcate Keywords you want to rank for in your video titles, file names, descriptions, tags, annotations etc. If for instance, you have a video on cooking a Spanish omelette then you would want to know the search keywords users use to look for such content. You can do so by doing some research with tools like the Google keyword planner or any other tool you many fancy-they are lots of free ones out there.
- Create Some Great content
Your video marketing strategy will all be in vain if your video content is not attractive to the target consumers. You will, therefore, need to craft a strategy and do videos that quench the thirst of a target group of YouTube users and other internet enthusiasts. Of course, you can do videos in niches that many other publishers focus on but still, you will have to differentiate yourself from the competition.
- Brand YouTube Channel
Users identify very easily with brands if they are consistent in what they do and in their design paradigms. This is why you need to create a brand out of your channel. By branding, we are talking about things like having a compelling YouTube banner, logo,and havingattractive thumbnails for every video you create.
- Share Your Videos On Other Platforms
It is not enough just to have a very good looking channel with super good content. Your content needs to get out there for the world to see! Thankfully these days, you can share to thousands of users with just a few clicks. This is to say that you also need to build a fan base on social networks apart from having a community on YouTube. This way you tap into traffic from social networks to promote youtube channel.
- YouTube Giveaways & Contests
At the end of the day, you need to convert users and it is no secret that people love some incentives. Long story short, you can do some promotions whenever you can. Say, you can give out prizes to encourage users to subscribe to your channel, comment on your videos, like your videos etc. You should, however, make sure that you follow YouTube’s guidelines and give out gifts related to your brand.
Now you know some of the ways to start promoting your YouTube channel and increase your views and fan base. Remember, it is all down to the hard work you put into your promotion. So be prepared to roll up your sleeves and get to work!